As a content strategist, I focus on crafting experiences that meet both stakeholder and audience needs as seamlessly as possible.

Medicare Guided Shopping Site, Blue Shield CA

From May 2020 to January of 2021, I was a lead content strategist and web editor on the launch of the current Medicare shopping and information site for Blue Shield of California. My responsibilities on this project consisted of consolidating three separate websites into one, improving funnel and flow for the user, and ensuring all compliance and brand standards were maintained during review. Then, I worked with my team to build the site itself, collaborating with UX designers and IT partners to launch new layouts and components in time for Open Enrollment on 10/1/20. Continued maintenance and soft phase two roll-outs continued on the project through January ‘21.

Covid-19 information site, Blue Shield CA

At the start of the COVID-19 pandemic in the United States, I was solely responsible for launching an initial information suite over the course of a single weekend. After, I worked with marketing partners to launch new pages with updated coverage, testing, vaccine, and benefits information for BSCA members. In its final iteration (its current form screencapped above), I worked with UX and IT partners to apply a new layout that better met the member needs.